Introducing an innovative fintech
We let ourselves be inspired be the number one proposition Franx offers: one account for all your incoming and outgoing currencies. Which virtually means they offer 'shapeshifting' of your money from one currency to the other.
Starting with the symbols international currencies, we created a design system consisting of rounded shapes that can shift from one contour to the next just as the currencies. So when you look at the final animated logo - a must for every modern brand - you understand what those shifting shapes resemble; all currencies can live in one place: Franx
Another important element in our design system is the diagonal line: we used this throughout the style and website as a divider between content and image for example. The diagonal itself comes from the letter X; this is short for the word exchange in financial terms. The diagonal breaks up the traditional square grid, adding to that startup vibe through design.