engages Peugeot fans and promotes the qualities of the new RCZ-R, Peugeots fastest car to date? Create a campaign that gives Peugeot drivers and fans the chance to win a test drive with the new RCZ-R on the Nürburgring circuit.
Starting with nothing more than a model of the car, we created a complete race track setting, giving the game its ‘need for speed’ look. By adding on details and giving the car a feeling of motion, you can really get a sense of the car’s power and pure awesomeness.
To get the motor running, the game starts off with a video. With frame by frame masking we really worked on getting that campaign look in the video. Full colour images have been transformed into an exciting black, white and red coloured intro.